So TaylorMade moved the CG forward and below the center axis. This would lead to low launching and high spinning shots. TaylorMade also found that most fairway woods had the CG (center of gravity) was too far back, creating too much dynamic loft which TaylorMade says lead to average players contacting the ball too low in the face. Benoit Vincent TMaG Chief Technical Officer & CEO The technology in our new RocketBallz fairway woods boosts clubface COR to a place we haven’t come close to before, promoting an immense increase in distance. The face is welded on a cast body where TaylorMade says this makes the face stronger and more durable than other fairway woods. With titanium clubs you can make take the COR to the limit but it’s not something that’s done with steel for the reason just mentioned.
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The reason the face could crack is because the deep sole pocket makes the face more flexible but less durable. The face is made of high strength 455 steel to ensure the face doesn’t crack. The pocket is very deep and TaylorMade says it improves the sole geometry to increase ball speed and COR (Coefficient of Restitution). The most noticeable feature to create some flexibility in the sole is the the Speed Pocket running parallel and just behind the face. The RBZ (RocketBallz) sole is engineered to be thin to incorporate a higher trampoline effect. When the sole is stiff there is obviously very little flexibility. Most fairway woods have the weight low, which TaylorMade engineers say makes the structure of the sole stiff. So how did TaylorMade make the fairway wood dramatically longer? First they had to examine what most golf manufacturers do with the standard fairway wood. There’s no way we’re going to call the product that.” A product name has never come from the R&D department, the marketing department for whatever reason decided to keep the name. When the prototype came back, I was like, ‘What are you guys doing?’ I can’t believe you put that on there. “Typically, it’s got an MW label and a number on there, whatever our number is. “I never thought RocketBallz would actually show up on the prototype,” said Todd Beach, Senior Director of Product Engineering, Metalwoods. When the prototype returned from initial field testing, Taylormade’s engineers took the creative liberty to etch the name, “RocketBallz,” into both the CAD model and the sole of the prototype club head. Dustin said a couple of times, ‘It’s like a rocket.'” “He’s unbelievably long, as we all know, but he was just blown away by how far the Rescue was going. “I brought the prototype out to some players and Dustin Johnson was the first one to test it,” said Todd Chew, Tour Product Specialist. The distinct, maybe even goofy name is based on testing TMaG Tour staffer Dustin Johnson’s experience with the prototype. In golf, a five yard gain is huge and I thought we had reached the limits to what we could do for making a club “hotter.”īut I may have been wrong, and TaylorMade claims to have re-engineered the fairway wood from the ground up to produce the hottest club in golf. It was a big claim and truthfully I thought they had no chance of living up to it. They hinted at players seeing gains of 20 yards and more. They reported that 17 yards is what their lawyers told them they could legally claim. The script on the carpet read, “This is how long you’re going to hit you new fairway wood”.
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They even took us outside and rolled out a carpet that was 17 yards long. RocketBallz was the name of the new line and the TaylorMade executives were proud of their new baby. I thought the name “RocketBallz” was some insider joke and the actual name would be revealed during the presentation.Īs we know that was not the case. 17 yards longer? For a fairway wood? Really? When I attended a TaylorMade media day late last year I had heard the rumors of the line that would be replacing the popular Burner clubs. TaylorMade has been advertising that the RocketBallz 3-wood is 17 yards longer than your current 3 wood. The 2012 RocketBallz fairway wood line has received a majority of the buzz from the new products that have been released this year.